New to Klaviyo? This guide walks you through every tab in the left sidebar so you can navigate your email marketing dashboard like a pro.
These are the tabs in the Klaviyo dashboard
Home - Your starting point after first signing into Klaviyo and provides a snapshot of your account with performance metrics, recent activity, and helpful suggestions.
Campaigns - Send a one-time email or sms blast to all your loyal fans. You can think of this a manual notifications.
Flows - Automatic notifications that you can set up and trigger based on certain behaviors happening on your website, platform, or app. Think Welcome notifications for new subscribers and Cart Abandonment notifications for users that don't complete a purchase.
Reviews - Manage and showcase customer feedback.
Sign-up forms - Create and manage the forms used to collect new subscribers.
Growth strategies - Resources to help you master email marketing within the Klaviyo platform
Audience - Know who is subscribed and categorize your subscribers for targeted marketing efforts
Content - Your hub for managing & storing reusable content that is sent out via email, sms, push.
Analytics - View the performance of your marketing efforts
Conversations - Your hub for receiving messages from customers and responding to customers
Integrations - Manage third-party tools such as linking Shopify to Klaviyo to enhance your Klaviyo experience
It's a lot to unpack so lets tackle each one at a time.
No fluff. Just real projects, real value, and the path from code to cash — one useful build at a time.